Associate Degree Mass Communication/ Media Studies (AD MC/MS) | GIFT University

Associate Degree Mass Communication/ Media Studies (AD MC/MS)

Program Description:

In our communication and media studies associate degree program, you can complete the first half of a bachelor’s degree in many communication and media fields. You’ll build a strong foundation for a career as a journalist, TV producer, public relations officer, media law expert, organizational communications manager, or other communication professional.

Program objective:

Gift university media department communication and media studies program is led by communication professionals who’ve spent years in the industry. You’ll have the opportunity to get first hand work experience in the media, performing internships at:

  • TV stations
  • Radio stations
  • Newspapers
  • Advertising firms
  • Production companies

You’ll also have many opportunities to build a personal media portfolio by working for student-run community TV and newsletter.

Tell Stories from Every Angle with Our Communication and Media Studies Degree
You’ll get a broad liberal arts background in the communication and media studies program, with emphasis on writing, speaking, and communication. The communication and media studies degree includes number of courses to focus on subjects that match your interests.

Your path into the exciting world of media and communications begins right here at Gift. Graduates from our communication and media studies associate degree program have gone on to earn bachelor’s degrees, and then excel in a wide range of careers. You may go on to work in jobs such as:

Career opportunities

This course can help you become a:

  • Public Relations Officer
  • Journalist
  • Advertising 
  • Anchoring
  • Freelance
  • Media Liaison Officer
  • Public Relations Consultant
  • Communications Officer
  • Director
  • Cameraperson
  • Producer
  • Editor
  •  Writer
  • Researcher

Admissions and Eligibility Criteria:

Minimum Eligibility: 12 Years FA / FSc or equivalent with minimum 45% marks

  • Admission will be based upon the previous academic performance
  • Merit will be determined according to the following formula:
    • Matric 35%
    • Intermediate 65%

Program Structure


No of Courses

Cr Hrs

University Core



Media Courses



Other Area



Social Work(SIP)











Tentative Study Plan
3 Cr Hrs of each Subject            

Semester I

  1. Learning Skills
  2. Essentials of Reporting
  3. Islamic Studies
  4. Introduction to Media
  5. Functional English-I

Semester II

  1. News Writing & Editing
  2. Introduction to Computer
  3. Pakistan Studies
  4. Interviewing skills
  5. Writing & Presentation Skills(English-II)
  6. Journalistic language                                           

Total 15 Cr Hrs

Total 15 Cr Hrs

Semester III

  1. Introduction to PR/ Adverting
  2. Reporting for Electronic Media
  3. Introduction to Psychology
  4. Basic Mathematics
  5. Social Integration Program (SIP)                                              

Semester IV

  1. Print/Electronic News Room
  2. TV News Casting
  3. Online Journalism
  4.  Seminar on Media Issues
  5. Internship

   Total 18 Cr Hrs

Total 15 Cr Hrs


Student has to choose Internship in a media organization as part of the degree program; it will be worth 6 Credit Hours; Area of internship will be with the consultation/approval of head of the department.

Minimum Eligibility:

  • Admission will be based upon the previous academic performance
  • Merit will be determined according to the following formula:
    • Matric 35%
    • Intermediate 65%


The Admission Office at GIFT University deals with the enquiries concerning admissions. The prospective candidates are advised to consult this office during working hours of the University.


General Criteria to Apply

  • The candidate fulfills the eligibility conditions of the program.
  • The candidate must have earned the eligibility qualification from a recognized educational institution.
  • Good proficiency in English language.
  • The candidate has not been debarred on disciplinary grounds during his earlier educational career.

Admission Application

  • Applications for admissions are invited through advertisement in the media. The prospective candidates are advised to obtain the University Prospectus, Application Form and Admission Schedule from the Admissions Office. They may make queries to the officer on duty for further information.
  • Admission Application should be submitted together with all required documents within the prescribed time limit in the Student Affairs Centre Admissions Office.
  • Online Applicants can apply just by filling the required fields of Online Application Form. Their documents will be verified at the day of admissions test and interview.
  • After admission test and interview, the Admission Committee will advise the successful candidates to deposit fee and other dues in the Accounts Office within the specified time limit.
  • On payment of fee and dues, the Accounts Office will issue the Registration Number to the candidate. at least two days prior to the commencement of the semester.
Duration (Years) 2
No. of Regular Semesters 4
Credit Hour Fee 3,150
Total Credit Hour 66
Total Program Fee 247,900
Semester Fee 47,250
Registration 6,500
Total Semester Fee 53,750
1st Semester Credit Hours 15


Fee Structure Rules and Guidelines


Programs Offered

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