The bachelor in business administration (B.B.A.) is designed keeping in view the emerging global business requirements. In the first two years a diverse set of courses in the disciplines of Management Sciences, Basic Sciences and Social Sciences are offered to groom the students as well as build a well rounded personality. In the last two years the focus of the program shifts towards in-depth understanding of the various dimensions of business, that is, marketing, human resources, finance, accounting, and operations management.
Areas of Specialization
GIFT B.B.A. provides the students an opportunity to earn specialization in a specific area of business. All specializations and tracks within the B.B.A. Program consist of the basic core courses and specialization electives. Specializations are offered in the following area to meet the students’ specific career objectives:
Marketing
Finance
HRM
Main Features
The main features of the program are as follows.
Application of latest techniques of Finance, Marketing & Management and Information Technology in global business organizations.
Economic and behavioural perspectives, conducting business negotiations, HRM, Marketing Techniques and Operations Management.
Skills to balance competitive strategic planning with operational choices and to maximize human and organizational resources for productivity demands.
A B.B.A. project is carried out in the fourth year.
Two internships, one in the social sector and one in a business / industry are carried out.
At GIFT, the students will gain education built on an enduring foundation of analytical frameworks and social sciences. Our philosophy is that general management education in business provides a strong foundation, perspective, and balance to lead effectively.
Degree Offered: B.B.A. (Hons)
Program Structure
Structure
No of Courses
Credit Hours
University Core
12
35
Major & Other
29
87
Social Work
1
Internship
2
Project
6
Total
131
Courses Offered
Core Courses
Course Code
Course Title
Credit Hours
MGT-201
Principles of Management
3
MGT-203
Introduction to Business
3
MGT-301
Organizational Behavior
3
MGT-302
Human Resource Management
3
MGT-401
Operations Management
3
MGT-403
Strategic Management
3
MGT-406
Total Quality Management
3
MKT-201
Principles of Marketing
3
MKT-301
Marketing Research
3
MKT-302
Marketing Management & Strategy
3
MKT-401
Consumer Behavior
3
ACC-204
Principles of Financial Accounting I
3
ACC-304
Principles of Financial Accounting II
3
ACC-308
Cost & Management Accounting
3
BLW-301
Business & Industrial Law
3
ECO-104
Principles of Macroeconomics
3
ECO-304
Applied Economics
3
FIN-202
Introduction to Money, Banking & Finance
3
FIN-304
Business Finance
3
FIN-401
Corporate Finance
3
MATH-205
Introduction to Business Mathematics
3
MATH-304
Business Quantitative Techniques
3
ENG-308
Business Communication & Report writing
3
CS-211
Database Management Systems
3
CS-315
Business Information Systems
3
Elective I
3
Elective II
3
Elective III
3
Elective IV
3
SS128
Social Work Internship
3
MGT-300
Internship
3
MGT-400
BBA Project
3
BBA Specialization Courses
Marketing
MKT-4## Advertising and Promotion Management
MKT-4## Brand Management
MKT-4## Customer Relationship Management
MKT-4## Services Marketing
MKT-4## Export Marketing
MKT-4## Retail Marketing
MKT-4## Industrial Marketing
MKT-4## Sales Management
Finance
FIN-4## Management of Financial Institutions
FIN-4## International Finance
FIN-4## Investments
FIN-4## Taxation
FIN-4## Islamic Finance
FIN-4## Analysis of Financial Statements
FIN-4## Fixed Income Analysis
Human Resource Management
HRM-4## Employee Training and Development
HRM-4## Performance Management
HRM-4## Compensation and Benefit Management
HRM-4## Business and Labor Laws
HRM-4## Negotiation and Conflict Management
HRM-4## Organization Development
HRM-4## Strategic Human Resource Management
Studying at GIFT University was very enjoyable, flexible and invaluable for my future career. Doing the BBA Program at GIFT was one of the best decisions in my life. The university campus, being situated in such location, was a refreshing change from the pace I have experienced in bigger cities. My degree offers a lot of variety; each course is a new learning experience which makes my degree very interesting.
