Master of Business Administration (2 Years Program) The Master of Business Administration (M.B.A.) Program at GIFT is intense and demanding, which requires two years of full-time study. The program is designed to develop individuals with outstanding entrepreneurial and managerial skills, expertise in decision-making, and a capacity for sustained hard work The teaching technique for the first year is a mix of interactive class lectures, short cases, term papers and projects. In the second year of MBA our focus on case based teaching methodology increases sharply. Case based teaching is a decision oriented methodology that provides our students an exclusive exposure to the real life business and management challenges. Our M.B.A. program exposes students to modern theories and techniques, taking into account the needs and requirements of the business community in Pakistan. Areas of Specialization Specializations are offered in the following area to meet the students' specific career objectives: Marketing Finance Human Resource Management Eligibility Criteria This program is for the candidates who have 16-year non-business education like: MBBS / B.E.(Engineering) / BSc. Agriculture, LLB, or four years BA / BS program or Master degree in any discipline . Note: The students fulfilling either of the above mentioned requirements will then be required to appear in a test designed by the University. The short listed candidates will be made to appear in an interview and students clearing that interview would be selected. Program Structure 2 Years 21 Courses 72 Cr. Hrs. Master of Business Administration (2-Year Program) YEAR 1 (36) Semester 1 1 Principles of Management 3 2 Financial Accounting for Managers 3 3 Information Technology in Business 3 4 Principles of Economics 3 5 Business Mathematics and Statistics 3 6 Business Communication 3 Semester 2 7 Organizational Behavior 3 8 Principles of Marketing 3 9 Financial Management 3 10 Management Accounting and Control Systems 3 11 Business Research Methods 3 Internship 3 YEAR II (36) Semester 3 12 Business Ethics 3 13 Operations Management 3 14 Human Resource Management 3 15 Marketing Management 3 16 Management Information Systems 3 Semester 4 17 Strategic Management 3 18 Entrepreneurship 3 19 Elective I 3 20 Elective II 3 21 Elective III 3 Project 6 Total Core Courses: 18 Total Elective Courses: 3 Total Courses: 21 Total Credit Hours: 72 SPECIALIZATION COURSES Marketing 1 Advertising and Promotion Management 2 Sales Force Management 3 Industrial Marketing 4 Brand Management 5 Customer Relationship Management 6 International Marketing 7 Services Marketing 8 Retail Marketing Finance 1 Management of Financial Institutions 2 Corporate Finance 3 Investments 4 Commercial Banking 5 Islamic Finance 6 International Finance 7 Corporate Finance 8 Analysis of Financial Statements Human Resource Management 1 Strategic Human Resource Management 2 Employee Training and Development 3 Performance Management 4 Business and Labor Laws 5 Compensation and Benefit Management 6 Negotiation and Conflict Management 7 Organization Development Note: All courses are of 3 credit hours. "I loved studying at GIFT University. My whole student experience was amazing and if I could do it all again I would! I really enjoyed studying Business Administration. The staff were really friendly and supportive. You are able to have more one to one time with your lecturers which I found really helpful. The University has given me independence, flexibility, the opportunity to meet lots of people from across the country. I think I’ve become a more confident person". Sadaf Maqsood MBA, Spring 2007

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