Masters in Mass Communication (MA MC/MS) | GIFT University

Masters in Mass Communication (MA MC/MS)

Program Description:

Our MA in Mass Communication/Media Studies prepares students for entry into the professional world of the mass media industry. The 2-years Master in Mass Communication/Media Studies program is carefully planned to meet the current and future needs of students, media organizations, and houses in Pakistani and elsewhere. It includes a variety of theoretical and practical courses in print, audio, video, and digital production that will equip students to meet the growing needs of the Pakistani media. Likewise, print Journalism, Electronic Media Public Relations, Advertising, and Online Broadcasting are integrated into the program.


The MA Mass Communication Program is designed for students who thrive on making positive changes in media field and production. This program is ideal for students with an interest in various media work fields and news gathering, writing and editing both in print and broadcasting. It is designed for students who are interested in media and public opinion research. Whether you are interested in media research, communication policies, strategic communication, communication and diplomacy or working in writing for print media or shooting and editing Television news, there is a place for you in Mass Communication Program.

Program Objective:

The key objectives of this program are:

  • To cater the industrial needs of skilled professionals
  • To inculcate higher ethical standards into the aspiring journalists
  • To develop writing and reporting skills pertinent to print media
  • To develop communication skills pertinent to electronic media
  • To acquaint aspiring journalists with news and program production for TV and Radio
  • To become skilled graphic and video-graphers
  • To ensure that they are well aware of social media and utilize them for information flow, business development and marketing
  • To become skilled public relations (PR) practitioners

Career Opportunities:

This course can help you become a:

  1. Public Relations Manager
  2. Journalist at Mid-level
  3. Advertiser
  4. TV Current Affairs Anchor
  5. Freelance Media Practitioner
  6. Communications Officer
  7. News Room Manager
  8. Reporter-cum-Cameraperson
  9. Current Affairs Producer
  10. News producer
  11. Assignment Editor
  12. Creative Writer
  13. Researcher
  14. Image Consultant

Admissions and Eligibility Criteria:

The university welcomes applications from students who have successfully completed 14 years of education (BA / BSc or any other equivalent degree) with at least 2nd division.


Program Structure:


No of Courses

Cr Hrs

University Core



Media Courses



Elective Courses (Internship/Project)



Social Work(SIP)



General Courses from other Subjects






Minimum Eligibility:

14 Years BA / B.Com / BSc or equivalent with minimum 45% marks

Admissions Criteria:

  • Relevant level NTS test is also acceptable for admissions
  • Admission will be based upon the previous academic performance
  • Merit will be determined according to the following formula: Intermediate 20%, Bachelor 40%, Test      25 %, Interview 15 %


The Admission Office at GIFT University deals with the enquiries concerning admissions. The prospective candidates are advised to consult this office during working hours of the University.


General Criteria to Apply

  • The candidate fulfills the eligibility conditions of the program.
  • The candidate must have earned the eligibility qualification from a recognized educational institution.
  • Good proficiency in English language.
  • The candidate has not been debarred on disciplinary grounds during his earlier educational career.

Admission Application

  • Applications for admissions are invited through advertisement in the media. The prospective candidates are advised to obtain the University Prospectus, Application Form and Admission Schedule from the Admissions Office. They may make queries to the officer on duty for further information.
  • Admission Application should be submitted together with all required documents within the prescribed time limit in the Student Affairs Centre Admissions Office.
  • Online Applicants can apply just by filling the required fields of Online Application Form. Their documents will be verified at the day of admissions test and interview.
  • After admission test and interview, the Admission Committee will advise the successful candidates to deposit fee and other dues in the Accounts Office within the specified time limit.
  • On payment of fee and dues, the Accounts Office will issue the Registration Number to the candidate. at least two days prior to the commencement of the semester.


Programs Offered

Apply Online