Masters in Mass Communication (MA MC/MS) | GIFT University

Masters in Mass Communication (MA MC/MS)

Program Description:

Our MA in Mass Communication/Media Studies prepares students for entry into the professional world of the mass media industry. The 2-years Master in Mass Communication/Media Studies program is carefully planned to meet the current and future needs of students, media organizations, and houses in Pakistani and elsewhere. It includes a variety of theoretical and practical courses in print, audio, video, and digital production that will equip students to meet the growing needs of the Pakistani media. Likewise, print Journalism, Electronic Media Public Relations, Advertising, and Online Broadcasting are integrated into the program.

The MA Mass Communication Program is designed for students who thrive on making positive changes in media field and production. This program is ideal for students with an interest in various media work fields and news gathering, writing and editing both in print and broadcasting. It is designed for students who are interested in media and public opinion research. Whether you are interested in media research, communication policies, strategic communication, communication and diplomacy or working in writing for print media or shooting and editing Television news, there is a place for you in Mass Communication Program.

Program Objective:

The key objectives of this program are:

  • To cater the industrial needs of skilled professionals
  •  To inculcate higher ethical standards into the aspiring journalists
  •  To develop writing and reporting skills pertinent to print media
  •  To develop communication skills pertinent to electronic media
  •  To acquaint aspiring journalists with news and program production for TV and Radio
  • To become skilled graphic and videographers
  • To ensure that they are well aware of social media and utilize them for information flow, business development and marketing
  • To become skilled public relations (PR) practitioners

Career Opportunities:

This course can help you become a:

  1. Public Relations Manager
  2. Journalist at Mid-level
  3. Advertiser
  4. TV Current Affairs Anchor
  5. Freelance Media Practitioner
  6. Communications Officer
  7. News Room Manager
  8. Reporter-cum-Cameraperson
  9. Current Affairs Producer
  10. News producer
  11. Assignment Editor
  12. Creative Writer
  13. Researcher
  14. Image Consultant

Admissions and Eligibility Criteria:

Minimum Eligibility: 14 Years BA / B.Com / BSc or equivalent with minimum 45% marks

  • Admission will be based upon the previous academic performance
  • Merit will be determined according to the following formula:
    • Intermediate 20%
    • Bachelor 40%
    • Test 25%
    • Interview 15%

Program Structure:


No of Courses

Cr Hrs

University Core



Media Courses



Other Area



Social Work(SIP)










Student will choose one of the following fields for specialization, in consultation with Mass Communication & Media Studies Department. Project adviser would be assigned to every student; it would be practical/research work, from one of the following media related areas:

  • Electronic Media
  • Print Media
  • Advertising
  • Public Relations
  • Magazine Journalism
  • TV Production
  • Radio Production
  • Documentary
  • Research/Thesis (Related to Media)
  • Business Journalism
  • Fashion Journalism

Pakistani Media: Case Study

It is an optional course; student would do the study individually, under the supervision of an assigned advisor.

Semester I

Course Code Course Title Cr. Hrs
MC-XXX Mass Media and Pakistan 3
MC-XXX News Reporting, writing and Editing 3
ENG-104 Composition & Writing / Critical English Writing 3
MC-XXX Essentials of Camera 3
CS-101 Introduction to Computers / Advanced Computer Applications 3
MC-XXX Effective Communication Skills 3
Total   18

Semester II

Course Code Course Title Cr. Hrs
MC-XXX News Casting, Anchoring and Show Hosting 3
MC-XXX Mass Media Ethics, law and Society 3
MC-XXX Electronic Media Reporting 3
MC-XXX Documentary Making 3
MC-XXX Video Editing 3
Total   15

Semester III

Course Code Course Title Cr. Hrs
MC-XXX Feature, Column, Editorial and Script writing 3
MC-XXX Communication Theories and Research 3
MC-XXX News Production 3
MC-XXX Magazine Journalism 3
- Project I 3
Total   15

Semester IV

Course Code Course Title Cr. Hrs
MC-XXX Current and International Affairs 3
MC-XXX PR/Advertising Techniques 3
MC-XXX Social Vs Mass Media 3
MC-XXX Current Affairs production 3
MC-XXX Community Journalism 3
- Project II 3
Total   18

Minimum Eligibility:

14 Years BA / B.Com / BSc or equivalent with minimum 45% marks

Admissions Criteria:

  • Admission will be based upon the previous academic performance
  • Merit will be determined according to the following formula: Intermediate 20%, Bachelor 40%, Test      25 %, Interview 15 %


The Admission Office at GIFT University deals with the enquiries concerning admissions. The prospective candidates are advised to consult this office during working hours of the University.


General Criteria to Apply

  • The candidate fulfills the eligibility conditions of the program.
  • The candidate must have earned the eligibility qualification from a recognized educational institution.
  • Good proficiency in English language.
  • The candidate has not been debarred on disciplinary grounds during his earlier educational career.

Admission Application

  • Applications for admissions are invited through advertisement in the media. The prospective candidates are advised to obtain the University Prospectus, Application Form and Admission Schedule from the Admissions Office. They may make queries to the officer on duty for further information.
  • Admission Application should be submitted together with all required documents within the prescribed time limit in the Student Affairs Centre Admissions Office.
  • Online Applicants can apply just by filling the required fields of Online Application Form. Their documents will be verified at the day of admissions test and interview.
  • After admission test and interview, the Admission Committee will advise the successful candidates to deposit fee and other dues in the Accounts Office within the specified time limit.
  • On payment of fee and dues, the Accounts Office will issue the Registration Number to the candidate. at least two days prior to the commencement of the semester.
Duration (Years) 2
No. of Regular Semesters 4
Credit Hour Fee 3,150
Total Credit Hour 66
Total Program Fee 247,900
Semester Fee 47,250
Registration 6,500
Total Semester Fee 53,750
1st Semester Credit Hours 15


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