BS Mass Communication and Media Studies | GIFT University

BS Mass Communication and Media Studies

Program Description:

Mass communication studies, as a rapidly growing field, demand well skilled and specialized practitioners and journalists in different areas of the profession. Media institutions, governmental bodies and all other profit and non-profit organizations are looking for well qualified communicators to contact their audience.

Our Bachelor in Mass Communication prepares students for immediate entry into the professional world of the mass media industry. The 4-years Bachelor in Mass Communication/Media Studies (Hons) program is carefully planned to meet the current and future needs of students, organizations, and businesses in Pakistan and elsewhere. It includes a variety of theoretical and practical courses in audio, video and digital production that will equip students to meet the growing needs of the nation and region. Likewise, journalism, PR, advertising and online broadcasting are integrated into the three concentrations of the program.

The BS Mass Communication Program is designed for students who thrive on making positive changes in media field and production. This program is ideal for students with an interest in various media work fields and news gathering, writing and editing both in print and broadcasting. It is designed for students who are interested in media and public opinion research. Whether you are interested in media research, communication policies, strategic communication, communication and diplomacy or working in writing for print media or shooting and editing television news, there is a place for you in Mass Communication Program.

 

Program Objectives

Graduates of the Mass Communication/Media Studies Program will acquire knowledge and skills that will help them to be professionally capable to:

  • Have an understanding of basic knowledge in areas of practical journalism.
  • Write for newspapers and magazines with effective usage of web designs and publications’ computer programs.
  • Understand and analyse issues and situations having ethical and legal implications for in media.
  • Provide active inquiry and critical thinking about the information they receive and create.
  • Create and design distinguished television news programs and be professional in shooting, writing and editing news stories.
  • Conduct media and public opinion research and write research reports effectively.
  • Develop students' ability to demonstrate effective written and oral communication.
  • Design creative public relations and advertising campaign using the up-to-date multimedia techniques.
  • Prepare students to understand general and practical reporting and subbing.
 

Career:

Mass communication career opportunities exist in the media industry (print, broadcast and online) locally, regionally, nationally and internationally, advertising industry, public relations and media research centres as well as television stations. This degree will enable the students to work as speech-writers, media strategists, crisis communicators, public diplomacy experts, non-profit leaders, advertising executives and public relations professional. Most career opportunities for Mass communication graduates are found in the following fields:

  1. Print Media
  2. News Television Channel
  3. Radio Programming
  4. Public Relations Departments
  5. Public Diplomacy
  6. Media Research Centres / Organizations
  7. Leadership Programs and Organizations
 

Minimum Eligibility Criteria

The University welcomes applications from students who have successfully completed up to Grade 12 schooling. The more specific criteria follows:

  • FSc (Pre-Engineering / Pre-Medical).
  • Intermediate with Arts or General Science or Commerce.
  • Advanced Levels (A’ Levels).
  • Minimum 45% or equivalent marks in intermediate or equivalent qualification.
  • Any other equivalent grade 12 degree approved by the Ministry of Education.
  • Relevant level NTS test is also acceptable for admissions.
 

Program Structure

Structure

No of Courses

Cr Hrs

HEC Core

9

27

Social/Humanity course

1

3

Media Courses

30

90

Media Project

1

3

Media Internship

1

6

Community service

1

3

Total

43

132

 


 

Minimum Eligibility:

The University welcomes applications from students who have successfully completed up to Grade 12 schooling. The more specific criteria follows:

  • FSc (Pre-Engineering / Pre-Medical).
  • Intermediate with Arts or General Science or Commerce.
  • Advanced Levels (A’ Levels).
  • Minimum 45% or equivalent marks in intermediate or equivalent qualification.
  • Any other equivalent grade 12 degree approved by the Ministry of Education.
  • Relevant level NTS test is also acceptable for admissions.

Enquiries

The Admission Office at GIFT University deals with the enquiries concerning admissions. The prospective candidates are advised to consult this office during working hours of the University.

 

General Criteria to Apply

  • The candidate fulfills the eligibility conditions of the program.
  • The candidate must have earned the eligibility qualification from a recognized educational institution.
  • Good proficiency in English language.
  • The candidate has not been debarred on disciplinary grounds during his earlier educational career.
 

Admission Application

  • Applications for admissions are invited through advertisement in the media. The prospective candidates are advised to obtain the University Prospectus, Application Form and Admission Schedule from the Admissions Office. They may make queries to the officer on duty for further information.
  • Admission Application should be submitted together with all required documents within the prescribed time limit in the Student Affairs Centre Admissions Office.
  • Online Applicants can apply just by filling the required fields of Online Application Form. Their documents will be verified at the day of admissions test and interview.
  • After admission test and interview, the Admission Committee will advise the successful candidates to deposit fee and other dues in the Accounts Office within the specified time limit.
  • On payment of fee and dues, the Accounts Office will issue the Registration Number to the candidate. at least two days prior to the commencement of the semester.

 

Programs Offered

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