To maintain reputation as an institution providing opportunities for high quality teaching and learning at undergraduate and graduate levels
To provide access to its higher education programs to students from a diversity of backgrounds on the basis of merit and encourage applications from able students from underprivileged groups of the society
To enhance its position as the provider of undergraduate and graduate teaching and continuing professional development opportunities, built on its broad based curricula
To get and maintain its position as a quality University, stressing the benefits it brings to the whole Gujranwala community and the Pakistani nation
To serve the neighboring communities by contributing to cultural and community life, by promoting and contributing to the intellectual discourse and by making the output from its research and scholarship available for transfer to the community
To promote a broad range of professional training and activities
To be a well managed institution, making efficient and effective use of its funding to meet the needs of students, staff and other stakeholders
